 |
|---|
 |
 |
 |
 |
NORTHCOAST MUSIC FESTIVAL
NORTHCOAST MUSIC FESTIVAL
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
BRANDING
Objective: Merge existing graphics with new elements to create a fresh approach to the festival's branding.
Deliverables: Logo update, website design, branding guidelines, flyer design.
SERVICE
Experiential Design + Art Direction
AGENCY
Advoc8
YEAR
2023
Ecolab
Worked alongside the creative team to create memorable activations for Ecolab’s 100-year celebration. Concepted experiences from the ground up, created elevations and renders to be shared with client and fabrication partners.
Collaborated with the rest of the team to develop a floorplan that lent itself well to the guest flow
as well as the practicality of the event itself.
THE CLEAN COCKTAIL LAB
Leveraging Ecolab's Science Certified seal, the team created a holistic cocktail experience that laddered back into the brand promise.
RENDER TO REALITY
Starting with sketches, the team concepted four unique, interactive stations. From sketches, 3D models were created. Then collaborated closely with fabricators to ensure every small detail was incorporated into the final builds.
 |
|---|
 |
 |
STEP ONE: CLEAN COCKTAIL BAR
Guests at the ESC Clean Bar choose their preferred spirit or non-alcoholic option, learning about the Scientific Clean™ process
STEP TWO: MIXER LAB
Guests venture beyond the bar to the Mixer Lab, an interactive display with dry ice, lighting, and bubbling vials.
 |
|---|
 |
 |
 |
 |
|---|
 |
 |
STEP THREE: GARNISH GARDEN
Beyond the Mixer Lab lies a captivating herb and bitter garden, featuring floating herb terrariums flanking the elixir station.
Guests engaged in drink experimentation, and discovered how a clean environment enhances customer experiences, with natural herbal scents permeating the air.
STEP FOUR: REST EASY TUNNEL
Guests pass through an LED tunnel with a lit ESC seal. Adding a lemon squirt transforms their drink from blue to pink, reinforcing the harmony of all elements in line with the seal's promise.
 |
|---|
 |
 |
 |
 |
This all culminated into the Rest Easy Lounge. Here guests could enjoy their customized cocktails, bites, and live performances taking place on the main stage.
 |  |
|---|